In this course the focus will be on development of market-based skills and knowledge for effective marketing, decision making, strategy design, and implementation. A wide range of institutional and competitive situations will be explored. The curriculum also addresses the importance of market driven companies with a focus on consumer trends. Case studies are emphasized, and the class requires team work on projects. Students are expected to design successful marketing material and understand proper management of a marketing team. This is a required course for the MBA degree.
- Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company
- Develop effective marketing strategies to achieve organizational objectives
- Design a strategy implementation program to maximize its chance of success
- Communicate and defend recommendations and critically examine and build upon the recommendations of classmates both quantitatively and qualitatively
Contact hours: 45
Lecture hours: 35
Lab hours: 10
Faculty office hours: faculty is available outside class hours by appointment, via email, and at scheduled times.
Advising: faculty and career counselors are available to assist students with their career directions and questions.